Two-Wheeler Sales
May sales defied industry-wide passenger car sales declines thanks to higher penetration of electric two-wheelers (e-2Ws) from market leaders like Ola Electric, TVS Motor Company and Bajaj Auto.
Domestic wholesales of these heavyweights also saw increases. Here is an analysis of their performance: Two-Wheeler Sales May 2024: Hero MotoCorp was #1 while Honda Motorcycle & Scooter India came in second followed by TVS Motor Company (4 Royal Enfield 5 Bajaj Auto).
Two-Wheeler Sales | 1. Hero MotoCorp
An assortment of factors inhibiting growth contributed to lower-than-expected sales for electric two-wheelers in May 2024, including lower volumes from top-selling OEMs such as Ola Electric, TVS Motor Company and Ather Energy.
Market leader Hero MotoCorp posted sales of 4,98,123 units last month compared to 5,19,474 in April 2024, showing a slight decline. Both their motorcycle and scooter segments experienced lower sales; scooter sales decreased four per cent year-on-year to 26,937 from 30,138 in May 2023.Two-Wheeler Sales
However, the firm was able to compensate for a decline in domestic sales by increasing exports – shipping out 18,673 units abroad versus 11,165 the year prior.Two-Wheeler Sales
Earnings per Share, or EPS, is an indicator used by investors and analysts to gauge a company’s profitability per-share. It can be calculated by dividing net income by total outstanding shares; you can find Hero MotoCorp Limited’s EPS data in its financials table or ratio section on this page.Two-Wheeler Sales
Two-Wheeler Sales | 2. Honda Motorcycle & Scooter India
Honda India has experienced 25 percent year-on-year growth and remains confident of reaching their annual targets for this fiscal. Their product line boasts 10 refreshed or all-new offerings – beginning with CB Unicorn 160cc set for launch this January.
Honda Bikes entered India’s two-wheeler market in 1984 through an alliance with Hero, producing small capacity 4-stroke commuter bikes. Later on in 1998 it made an independent venture of its own by parting ways with Kinetic Motors and creating Honda Motorcycle and Scooter India as its wholly owned subsidiary.
HMSI overtook former partner Hero MotoCorp in domestic sales last month, as well as experiencing impressive export growth, outpacing Eicher Motors and Bajaj Auto in terms of growth.
Activa remains at the top of its segment in terms of 110cc scooter sales, and also enjoys dominance among mass market motorcycles (100cc-1800cc) through Shine and SP 125 ranges. Furthermore, Honda was among the pioneers to bring scooterisation to rural areas through their Cliq model.Two-Wheeler Sales
Two-Wheeler Sales | 3. TVS Motor Company
TVS Motor Company was established in 1978 to manufacture and market two-wheeler vehicles. Their two-wheelers can be found under brand names like Apache, Radeon, Ronin, RTE Raider StaR City+ Sport; scooters under Ntorq Jupiter Zest 110 Scooty Pep+ Scooty Pep+ Ntorq 100 E XL Mopeds E-XL mopeds E XL mopeds as well as electric vehicles under TVS iQUBE brand name; additionally they provide financing. TVS Motor Company serves customers worldwide.Two-Wheeler Sales
In May 2024, the Company achieved an impressive domestic two-wheeler sales increase of 12% year over year largely driven by increased TVS iQube sales growth. Meanwhile exports surged 27% year over year reaching 96,966 units.
The Company’s core strength lies in its diverse product portfolio, robust dealer network and customer-driven business model. Additionally, their extensive research and development capabilities have resulted in cutting-edge innovations from which have enabled them to remain ahead of competitors in India’s market despite increasing buyers who demand more for their money. However, competition may arise from buyers with higher expectations who seek more specific offerings for their money than ever before.
Two-Wheeler Sales | 4. Royal Enfield
Royal Enfield has long reigned supreme in the 300cc to 500cc motorcycle segment with their classic-styled offerings, and have continued this month by growing both YoY and MoM sales figures.
Domestic sales at Royal Enfield experienced an impressive 14% jump and exports posted a 13% expansion year-on-year. Royal Enfield CEO B Govindarajan believes his company can maintain this growth momentum; recently opening an East regional warehouse near Kolkata to speed up spare part delivery time; channel partners can also benefit from this development.
The company is set for an exciting launch season, introducing at least four products – Interceptor Bear 650, Classic 650 and Shotgun 350 bobber are slated to make their debuts in India as well as Guerrilla 450 scrambler.
Indian two-wheeler industry continues to flourish thanks to a surge in electric vehicle (EV) demand and resilient internal combustion engine (ICE) models. Hero MotoCorp and Honda Motorcycle & Scooter India sales have experienced double digit increases, with TVS Motor Company and Bajaj Auto both showing notable gains.
Two-Wheeler Sales | 5. Bajaj Auto
May is typically a slower month for sales in the two-wheeler industry, with momentum expected to increase after monsoon season. However, election-related activity and low marriage season figures may have had an impactful slowdown.
Bajaj Auto reported sales of 3,55,323 units last month – steady on both an annual and month-over-month basis but down slightly month over month. Domestic scooter sales experienced growth of 8 and 6 percent respectively while exports saw 18 percent year-on-year expansion.
Bajaj Auto’s export sales have had an impressive start to this fiscal year, surpassing half-a-million units exported between January and April 2024, placing them as market leader for that market segment. Meanwhile, its EV business continues to advance, as Vida recorded sales of 2,453 units – its second-best monthly performance ever after reaching record sales levels in April. Meanwhile River Mobility recorded sales of 1,261 units.
